Do you want media coverage that reflects what you really said? Would you like to promote your hospital using the power of the press? Media training can do this for you. Learn how media people think, how to approach TV/radio stations with a solid news story, how to avoid your words being taken out of context, and how to get your message across no matter what you’re asked! Media training is an excellent foundation for all communication skills. Client communications become more focused and clear when these same techniques are applied in the exam room.
In this workshop you’ll learn how to develop a relationship with members of the media and turn that into valuable publicity for your practice or association, how to react when the media calls you, what questions to ask before deciding to do an interview, how to anticipate questions and craft answers, how to develop message points from answers and how to bridge to positive points, how to use social media tools for client communications and practice marketing, and how to manage your professional reputation in the social media. Coaching and practicing in an interview setting are also covered in this workshop.
